Tobacco retailers' support for point-of-sale tobacco control policies in England: Association study of retailers' perceived importance of tobacco sales, contact with the tobacco industry, and the perceived impact of the policy.

This study shows that small independent retailers' support for point-of-sale (PoS) tobacco control policies is fairly high and that the lack of support voiced by retail trade organisations are not representative of the views of retailers in England. Support rates may be further improved by addressing retailers' perceptions of the impact of policies on their business. Support was not related to retailers' perceived importance of tobacco sales for their business and their contact with the tobacco industry. The industry rhetoric is not supported by our findings, as the majority of small independent retailers in England support tobacco control regulations.