Cultivating Patient-Physician Communication About Vaccination Through Vaccine Metaphors.

The ease of access to misinformation online leaves patients vulnerable to poor decision-making and perplexed as to who serves as a reliable authority in the dissemination of health-related truths. Of prominent concern in twenty-first century medicine, is the communication between physicians and patients regarding vaccines. This cultural circumstance presents a challenge to physicians to be effective and trustworthy communicators, a challenge that entails the development of crucial skills at the earliest stages of medical education. We describe a pedagogical intervention through which medical students are given the educational experience of metaphorical construction to communicate the importance of vaccination.