A randomized trial of mail and email recruitment strategies for a physician survey on clinical trial accrual.
Caitlin C MurphySimon J Craddock LeeAnn M GeigerJohn V CoxChul AhnRasmi NairDavid E GerberEthan A HalmKatharine McCallisterCelette Sugg SkinnerPublished in: BMC medical research methodology (2020)
Most physicians assigned to mail-based recruitment actually completed the survey online via the link provided in the cover letter, and those in email-based recruitment did not respond until they received a reminder postcard by mail. Providing the option to return a paper survey or complete it online may have further increased participation in the mail-based group, and future studies should examine how combinations of delivery mode and return options affect physicians' response to surveys.