Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil.

Laís Vargas Botelho Jade Veloso FreitasAlex Oliveira da CamaraIasmim Ferreira de AlmeidaThauanne de Souza GonçalvesPaula Martins Horta Daniela Silva CanellaLetícia de Oliveira Cardoso

Published in: Public health nutrition (2022)

OFDS advertisements on a social media platform placed less emphasis on food items, but improved the nutritional quality of foods and beverages featured in posts. A COVID-washing approach was highlighted, especially through the use of social responsibility marketing during the pandemic.

Keyphrases

social media
coronavirus disease
sars cov
health information
healthcare
high throughput
mental health
human health
primary care
respiratory syndrome coronavirus
quality improvement
risk assessment
climate change
affordable care act