Crisis and Emergency Risk Communication and Emotional Appeals in COVID-19 Public Health Messaging: Quantitative Content Analysis.
Shirley S HoAgnes S F ChuahVanessa S HoSonny RosenthalHye Kyung KimShannon S H SohPublished in: Journal of medical Internet research (2024)
Theoretically, this study contributes to advancements in the CERC framework and concepts of emotional appeals by exploring the applications and changes of CERC message types and emotional appeals at different phases. The findings can provide practical guidance for authorities and communication practitioners in developing effective communication strategies.