Understanding Preferences for Lifestyle-Focused Visual Text Messages in Patients With Cardiovascular and Chronic Respiratory Disease: Discrete Choice Experiment.

Michael Choi Rebecca Raeside Karice K Hyun Stephanie Ruth Partridge Aravinda Thiagalingam Julie Redfern

Published in: Journal of medical Internet research (2021)

A discrete choice experiment is a scientific method for eliciting patient preferences for a visual messaging intervention that is designed to support changes in lifestyle behaviors. SMS text messaging programs that use visual aids may result in greater patient satisfaction by using a gain frame, using real images, and avoiding a loss frame. Further research is needed to explore the feasibility of implementation and the health and behavioral outcomes associated with such visual messaging programs.

Keyphrases

smoking cessation
public health
patient satisfaction
healthcare
metabolic syndrome
decision making
cardiovascular disease
randomized controlled trial
primary care
deep learning
type diabetes
skeletal muscle
insulin resistance