Willingness to pay for an intervention that reduces soda consumption among a sample of middle-class adult Mexicans.
Mónica Arantxa ColcheroCarlos M Guerrero-López C MTonatiuh Barrientos-Gutiérrez TJorge Salmerón JSergio Bautista-ArredondoPublished in: PloS one (2021)
The average WTP per person may be seen as the minimum amount the country should invest on interventions to reduce soda consumption.