#ColonCancer: Social Media Discussions About Colorectal Cancer During the COVID-19 Pandemic.
Vishal R PatelSofia GeretaChristopher J BlantonAlexander L ChuNeha K ReddyMichael MackertNico NortjeMichael P PignonePublished in: JCO clinical cancer informatics (2022)
Discussions about CRC largely focused on bereavement and early detection. Online coverage of National Colorectal Cancer Awareness Month and personal experiences with CRC effectively stimulated goal-oriented tweets about early detection. Our findings suggest that although Twitter is commonly used for communicating about CRC, partnering with influencers may be an effective strategy for improving communication of future public health recommendations related to CRC.