Effects of flavour and modified risk claims on nicotine pouch perceptions and use intentions among young adults who use inhalable nicotine and tobacco products: a randomised controlled trial.
Erin A VogelAlayna P TackettJennifer Beth UngerMaria J GonzalezNatalia PerazaNikki S JafarzadehMichelle K PageMaciej Lukasz GoniewiczMelissa WongAdam M LeventhalPublished in: Tobacco control (2023)
Flavoured (vs smooth) pouches were more appealing to YAs. MRTP claims reduced perceived harm of pouches compared with cigarettes; however, intentions to switch were low. To protect YAs' health, regulatory restrictions could target flavours and MRTP claims.