Changes in tobacco depictions after implementation of tobacco-free film and TV rules in Bollywood films in India: a trend analysis.

Gaurang P Nazar Monika Arora Nitika Sharma Surbhi ShrivastavaTina RawalAastha ChughPraveen SinhaVineet Gill MunishFikru Tesfaye TulluKerstin SchotteJonathan R PolanskyStanton A Glantz

Published in: Tobacco control (2021)

India's 2012 rules were followed by a reduction in tobacco depictions in Bollywood films. Enhanced monitoring of compliance is needed to ensure the continued effectiveness of the rules.

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