Changes in tobacco depictions after implementation of tobacco-free film and TV rules in Bollywood films in India: a trend analysis.
Gaurang P NazarMonika AroraNitika SharmaSurbhi ShrivastavaTina RawalAastha ChughPraveen SinhaVineet Gill MunishFikru Tesfaye TulluKerstin SchotteJonathan R PolanskyStanton A GlantzPublished in: Tobacco control (2021)
India's 2012 rules were followed by a reduction in tobacco depictions in Bollywood films. Enhanced monitoring of compliance is needed to ensure the continued effectiveness of the rules.