Recruiting Young Gay and Bisexual Men for a Human Papillomavirus Vaccination Intervention Through Social Media: The Effects of Advertisement Content.

Paul L Reiter Mira L Katz José Arturo Bauermeister Abigail B Shoben Electra D Paskett Annie-Laurie McRee

Published in: JMIR public health and surveillance (2017)

Facebook ads are a convenient and cost-efficient strategy for reaching and recruiting young gay and bisexual men for a Web-based HPV vaccination intervention. To help optimize ad performance among this population, researchers should consider the importance of the text and image included in the social media recruitment ads.

Keyphrases

social media
men who have sex with men
middle aged
hiv positive
hiv testing
randomized controlled trial
health information
deep learning
high grade
antiretroviral therapy
smoking cessation
human immunodeficiency virus
healthcare
machine learning
hiv infected