A model of tailoring effects: A randomized controlled trial examining the mechanisms of tailoring in a web-based STD screening intervention.

Mia Liza A LustriaJuliann CorteseMary A GerendKarla SchmittYing Mai KungCasey McLaughlin

Published in: Health psychology : official journal of the Division of Health Psychology, American Psychological Association (2016)

Findings provide insight into the mechanisms of tailoring with important implications for optimizing message design. (PsycINFO Database Record

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