Peer-to-Peer Sharing of Social Media Messages on Sexual Health in a School-Based Intervention: Opportunities and Challenges Identified in the STASH Feasibility Trial.
Maija HirvonenCarrie PurcellLawrence ElliottJulia V BaileySharon Anne SimpsonLisa M McDaidLaurence MooreKirstin Rebecca Mitchellnull nullPublished in: Journal of medical Internet research (2021)
Invitation-only social media groups formed around peer supporters' existing friendship networks hold potential for diffusing messages in peer-based sexual health interventions. Ideally, interactive opportunities should not be limited to single social media platforms and should run alongside offline conversations. There are tensions between offering young people autonomy to engage flexibly and authentically and the need for adult oversight of activities for information accuracy and safeguarding.