Attracting Users to Online Health Communities: Analysis of LungCancer.net's Facebook Advertisement Campaign Data.

Lindsey Nicole Horrell Allison J Lazard Amrita Bhowmick Sara Hayes Susan Mees Carmina G Valle

Published in: Journal of medical Internet research (2019)

This research demonstrates the feasibility of using Facebook advertising to promote and grow online health communities. More research is needed to compare the effectiveness of various advertising approaches. Public health professionals should consider Facebook campaigns to effectively connect intended audiences to health information and support.

Keyphrases

health information
social media
healthcare
randomized controlled trial
mental health
systematic review
public health
electronic health record
big data
risk assessment
human health