Impact of standardised packaging in the UK on warning salience, appeal, harm perceptions and cessation-related behaviours: a longitudinal online survey.
Crawford MoodieCatherine Susan BestSara C HitchmanNathan CritchlowAnne-Marie MacKintoshAnn McNeillMartine SteadPublished in: Tobacco control (2021)
Standardised packaging appears to be having the intended impacts.