Effects of Incentives on Adherence to a Web-Based Intervention Promoting Physical Activity: Naturalistic Study.
Ramona WurstAnja MaliezefskiChristina RamsenthalerJudith BrameReinhard FuchsPublished in: Journal of medical Internet research (2020)
This is the first naturalistic study in the field of web-based PA interventions that shows the potential of even small financial incentives to increase program adherence. Male users, in particular, seem to be strongly motivated by incentives to complete the intervention. Based on these findings, health care providers can use differentiated incentive systems to increase regular participation in web-based PA interventions.