Differential Associations Between Anti-Tobacco Industry Attitudes and Intention to Quit Smoking Across Young Adult Peer Crowds.
Nhung NguyenNadra E LishaTorsten B NeilandsJeffrey W JordanPamela M LingPublished in: American journal of health promotion : AJHP (2019)
Developing health communication messages that resonate with unique peer crowd values can enhance the relevance of public health campaigns. Tobacco control practitioners should tailor anti-industry messages to promote intention to quit smoking among the highest risk young adults.