Use of advertising strategies to target children in sugar-sweetened beverages packaging in Mexico and the nutritional quality of those beverages.
Carlos Cruz-CasarrubiasLizbeth Tolentino-MayoClaudia NietoFlorence L ThéodoreEric A Monterrubio-FloresPublished in: Pediatric obesity (2020)
The use of characters and other visual strategies were frequently used in the packaging of sugar-sweetened beverages with child-directed strategies. In addition, these beverages are excessive in free sugars and contain a large number of products with other sweeteners.