Quit4hlth: a preliminary investigation of tobacco treatment with gain-framed and loss-framed text messages for quitline callers.
Alana M RojewskiLindsay R DuncanAllison J CarrollAnthony BrownAmy Latimer-CheungPaula CelestinoChristine ShefferAndrew HylandBenjamin A TollPublished in: Journal of smoking cessation (2020)
Although there were no differences in abstinence rates between groups at the week 30 follow-up, participants in the GF group made more quit attempts than those in the LF group.