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Appearance-based vs health-based sun protective messages: A randomized, double-blind controlled study.

Judy ChengRafael WidjajahakimSusruthi RajanalaMayra B C MaymoneEric SecemskyNeelam A Vashi
Published in: Journal of cosmetic dermatology (2018)
Appearance-based photos of sun damage were more effective than health-based messages among Hispanics, younger patient populations, and those who find tanned appearances to be attractive.
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