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Effect of Negative Online Reviews and Physician Responses on Health Consumers' Choice: Experimental Study.

Xi HanYongxi LinWenting HanKe LiaoKefu Mei
Published in: Journal of medical Internet research (2024)
Negative review features and the physician response significantly influence consumer choice through the causal attribution to physicians and reviewers. Physician attribution has a greater effect on consumers' physician selection intention than reviewer attribution does. The presence of a physician response decreases the influence of negative reviews through direct and moderating effects. We propose some practical implications for physicians, health care providers, and online medical service platforms.
Keyphrases
  • primary care
  • healthcare
  • emergency department
  • health information
  • mental health
  • social media
  • public health
  • systematic review
  • randomized controlled trial
  • depressive symptoms