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What happens when private general practitioners receive incentivisation offers from pharmaceutical sales representatives? A qualitative study in Pakistan.

Muhammad Naveed NoorAfifah Rahman-ShepherdSabeen Sharif KhanRumina HasanAmna Rehana SiddiquiIqbal AzamFaiza BhuttoAfshan Khurshid IsaniSameen SiddiqiRobyna Irshad KhanSadia ShakoorMishal Khan
Published in: Journal of health services research & policy (2024)
The GP-pharmaceutical sales representative interaction that centres on profit-maximisation is complex as offers to engage in prescribing for mutual financial benefit are not taken up immediately. The SPSR method helps understand the extent of distortion of practices impacted by incentivisation. Such an understanding can support the development of strategies to control unethical behaviours.
Keyphrases
  • primary care
  • healthcare
  • cross sectional
  • tertiary care
  • affordable care act