Web-Based Antismoking Advertising to Promote Smoking Cessation: A Randomized Controlled Trial.

Elad Yom-Tov Peter Alexander Muennig Abdulrahman M El-Sayed

Published in: Journal of medical Internet research (2016)

Advertising should be targeted to different demographic groups in ways that are not always intuitive. Our study provides a method for testing the effectiveness of Web-based antismoking advertisements and demonstrates the importance of advertisements that are tailored according to specific demographics.

Keyphrases

smoking cessation
replacement therapy
randomized controlled trial
systematic review
cancer therapy
drug delivery