Evaluating use of mass-media communication intervention 'MTV-Shuga' on increased awareness and demand for HIV and sexual health services by adolescent girls and young women in South Africa: an observational study.
Natsayi ChimbindiNondumiso MthiyaneGlory ChidumwaThembelihle ZumaJaco DreyerIsolde J BirdthistleSian FloydNambusi KyegombeChris GrundyCherie CawoodSiva DanaviahTheresa SmitDeenan PillayKathy BaisleyGuy HarlingJanet SeeleyMaryam ShahmaneshPublished in: BMJ open (2023)
Among both urban and rural AGYW in South Africa, MTVShuga-DS exposure was associated with increased PrEP awareness and improved demand for some HIV prevention and SRH technologies but not sexual health outcomes. However, exposure to MTVShuga-DS was low. Given these positive indications, supportive programming may be required to raise exposure and allow future evaluation of edu-drama impact in this setting.