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Contextually appropriate communication strategies for COVID-19 prevention in Kenya border regions: evidence from a mixed methods observational study in Busia and Mandera counties.

Lydia KadukaJoanna OlaleAlexis KaramanosJoseph MutaiClare CoultasIsmail AhmedVeline L'EsperanceUrsula ReadPaola DazzanJohn Kennedy CruickshankErastus MuniuSeeromanie Harding
Published in: BMJ open (2023)
The influence of SEC disparities and border dynamics on knowledge and engagement with COVID-19 prevention behaviours calls for contextually appropriate risk communication strategies that are cognisant of community needs and local patterns of information flow. Coordinating response measures across border points is crucial in winning communities' trust and maintaining essential economic and social activities.
Keyphrases
  • coronavirus disease
  • sars cov
  • healthcare
  • mental health
  • health information
  • social media
  • study protocol
  • randomized controlled trial
  • clinical trial