Applying Customer Discovery Method to a Chronic Disease Self-Management Mobile App: Qualitative Study.
Nallely MoraZoe ArvanitakisMerly ThomasHolly J KramerElaine H MorratoTalar W MarkossianPublished in: JMIR formative research (2023)
Customer discovery is a useful form of stakeholder engagement when designing studies that seek to implement, adapt, and sustain an intervention. The customer discovery and value proposition methodology can be used as an alternative or complementary approach to formative research to generate valuable information in a brief period.