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'Exploring the Influence of Social Media Influencers on Intention to Attend Cervical Screening in the UK: Utilising the Theory of Planned Behaviour'.

Naomi FieldenPatricia Holch
Published in: Cancer control : journal of the Moffitt Cancer Center (2022)
Health messages communicated by social media influencers are effective in promoting positive attitudes but not directly influence intention to attend towards cervical screening. Further research should explore influencer impact on attitudes towards this health behaviour with the ultimate aim of increasing attendance and consequently saving lives.
Keyphrases
  • social media
  • health information
  • mental health
  • healthcare
  • public health
  • health promotion
  • cross sectional
  • climate change