Self-regulatory consequences of observing others making goal progress: A longitudinal field study in weight loss groups.

People who view others making progress tend to be less successful at losing weight themselves over the following week. The findings suggest that this is, in part, explained by the person feeling as if they have made progress themselves; thereby providing the first demonstration of vicarious goal satiation in a field context. Statement of contribution What is already known on this subject? Many people strive toward health goals (e.g., try to lose weight) with other people. However, research into vicarious goal satiation (VGS) suggests that seeing someone else achieve their goal may lead people to believe that they have made progress themselves and undermine goal pursuit. What does this study add? A longitudinal test of VGS in a field context, namely weight loss groups. Observing other people do well was motivating for the observer. They also believed that they had made progress themselves and were less successful at losing weight.