The majority of studies in ethnoprimatology focus on areas of sympatry where humans and nonhuman primates (hereafter, primates) naturally coexist. We argue that much can be gained by extending the field's scope to incorporate settings where humans manage most aspects of primates' lives, such as zoos, laboratories, sanctuaries, and rehabilitation centers (hereafter, managed settings). We suggest that the mixed-methods approach of ethnoprimatology, which facilitates examination of both humans' and primates' responses to one another, can reveal not only how humans' ideas about primates shape management strategies, but also how those management strategies affect primates' lives. Furthermore, we note that a greater focus on managed settings will strengthen links between ethnoprimatology and primate rights/welfare approaches, and will introduce new questions into discussions of ethics in primatology. For example, managed settings raise questions about when it might be justifiable to restrict primates' freedom for a "greater good," and the desirability of making primates' lives more "natural" even if this would decrease their well-being. Finally, we propose that because ethnoprimatology is premised on challenging false dichotomies between categories of field site-specifically, between "natural" and "unnatural" free-ranging populations-it makes sense for ethnoprimatologists to examine settings in which humans exert considerable control over primates' lives, given that the distinction between "wild" and "captive" is similarly unclear.