Effect of warning statements in e-cigarette advertisements: an experiment with young adults in the United States.
Ashley Sanders-JacksonNina C SchleicherStephen P FortmannLisa HenriksenPublished in: Addiction (Abingdon, England) (2015)
The addition of ingredient- or industry-themed warning statements to e-cigarette television advertising similarly reduces craving and purchase intent for e-cigarettes, but has inconsistent effects on perceived risks.