Performance, Cost-Effectiveness, and Representativeness of Facebook Recruitment to Suicide Prevention Research: Online Survey Study.

Sylvia Lee Michelle H Torok Fiona Shand Nicola A Chen Lauren J McGillivray Alexander Christopher Ryan Burnett Mark Erik Larsen Katherine Mok

Published in: JMIR mental health (2020)

This study demonstrates the potential of Facebook to be an effective, low-cost strategy for recruiting a large sample of general community participants for suicide prevention research. Strategies to improve sample representativeness warrant further investigation in future research.

Keyphrases

social media
low cost
healthcare
mental health
cross sectional
health information