Comparison of Online Survey Recruitment Platforms for Hard-to-Reach Pregnant Smoking Populations: Feasibility Study.
Jose Luis IbarraJessica Marie AgasMelissa LeeJulia Lily PanAlison Meredith ButtenheimPublished in: JMIR research protocols (2018)
Although each platform successfully recruited pregnant smokers, results varied in quality, cost, and percentage of complete responses. Moving forward, investigators should pay careful attention to the percentage yield and cost of online recruitment platforms to maximize internal and external validity.