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Regulation of alcohol marketing in Australia: A critical review of the Alcohol Beverages Advertising Code Scheme's new Placement Rules.

Hannah PierceJulia StaffordSimone PettigrewCaitlin KameronDanica KericIain S Pratt
Published in: Drug and alcohol review (2018)
The Placement Rules are unlikely to reduce young people's exposure to alcohol marketing and hence fail to meet public health objectives. This review adds to the body of literature that demonstrates that industry-managed systems fail to effectively regulate alcohol marketing. Government intervention is needed if young people's wellbeing is to be prioritised.
Keyphrases
  • public health
  • alcohol consumption
  • randomized controlled trial
  • systematic review
  • ultrasound guided