Perceived influence of commercial milk formula labelling on mothers' feeding choices in Great Britain: a qualitative study.

Rana E ConwayIsabel RitchieSara EsserAndrew SteptoeAndrea D SmithClare Llewellyn

Published in: Archives of disease in childhood (2023)

CMF legislation in GB should be updated to restrict brand advertising and the use of on-pack text and images that mothers perceive as indicating products have a closer similarity to breast milk. Greater input from HCPs was desired by new mothers and would support them to make more informed choices about CMF.

Keyphrases

physical activity
deep learning
depressive symptoms
social support
mental health
convolutional neural network
optical coherence tomography
human milk
preterm infants
preterm birth
low birth weight