What do people want in a smoking cessation app? An analysis of user reviews and app quality.

This is the first study to use unsolicited user reviews from a large population to understand the general mCessation user experience in relation to making a quit attempt. Our findings highlight specific features favoured and disliked by users, including their influence on engagement, and supports previous findings that mCessation applications need to be highly tailorable, functional, credible and supportive. We recommend a consumer-driven, co-design approach for future mCessation app developments to optimise user acceptability and engagement.