Developing a Process for the Analysis of User Journeys and the Prediction of Dropout in Digital Health Interventions: Machine Learning Approach.
Vincent BremerPhilip I ChowBurkhardt FunkFrances P ThorndikeLee M RitterbandPublished in: Journal of medical Internet research (2020)
The results support the feasibility and potential of analyzing user journey data to predict dropout. Theory-driven handcrafted features increased the prediction performance. The ability to predict dropout at an individual level could be used to enhance decision making for researchers and clinicians as well as inform dynamic intervention regimens.