Marketing letters

Keyphrases

Publications

2023

Kunter Gunasti, Haipeng Allan Chen
Consumer misestimations of small recurring changes vs. a single large lump sum. Marketing letters (2023)
Kunter Gunasti, Haipeng Allan Chen
Consumer misestimations of small recurring changes vs. a single large lump sum. Marketing letters (2023)

2022

Ying Ding, Sunxu Xu
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products. Marketing letters (2022)
Claire Heeryung Kim, Kelly B Herd, H Shanker Krishnan
The creative touch: the influence of haptics on creativity. Marketing letters (2022)
Andrija Javor, Monika Koller, Nick Lee, Hans Breiter
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers. Marketing letters (2022)
Justin Jia, Jia Li, Weixin Liu
Expectation-based consumer purchase decisions: behavioral modeling and observations. Marketing letters (2022)
Sharlene He, Derek D Rucker
How uncertainty affects information search among consumers: a curvilinear perspective. Marketing letters (2022)
Takumi Tagashira
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic. Marketing letters (2022)
Takumi Tagashira
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic. Marketing letters (2022)

volume 33, number 1, 2022

Kirk Kristofferson, Michelle E Daniels, Andrea C Morales
Using virtual reality to increase charitable donations. Marketing letters 33 (1) (2022)
Sungwoo Choi, Stella X Liu, Choongbeom Choi
ROBOT-BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION. Marketing letters 33 (1) (2022)

volume 33, number 2, 2022

Gianluca Scheidegger, Priya Raghubir
Virtual currencies: different schemes and research opportunities. Marketing letters 33 (2) (2022)

volume 33, number 3, 2022

Elika Kordrostami, Yuping Liu-Thompkins, Vahid Rahmani
Coordinating supply-related scarcity appeals with online reviews. Marketing letters 33 (3) (2022)

volume 33, number 4, 2022

Smriti Kumar, Elizabeth G Miller, Martin Mende, Maura L Scott
Language matters: humanizing service robots through the use of language during the COVID-19 pandemic. Marketing letters 33 (4) (2022)
Nwamaka A Anaza, Delancy H S Bennett, Yana Andonova, Emeka Anaza
DPS 2.0: on the road to a cashless society. Marketing letters 33 (4) (2022)

2021

Kimberly A Whitler, Ali Besharat, Saim Kashmiri
Exogenous brand crises: brand infection and contamination. Marketing letters (2021)

2020

Stefanie Beninger, Karen Robson
The disruptive potential of drones. Marketing letters (2020)
Elizabeth A Minton, Frank G Cabano
Religiosity's influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic. Marketing letters (2020)
Maayan S Malter, Morris B Holbrook, Barbara E Kahn, Jeffrey R Parker, Donald R Lehmann
The past, present, and future of consumer research. Marketing letters (2020)
Klaus Wertenbroch, Rom Y Schrift, Joseph W Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R Lehmann, Sandra Matz, Gideon Nave, Jeffrey R Parker, Stefano Puntoni, Yanmei Zheng, Yonat Zwebner
Autonomy in consumer choice. Marketing letters (2020)