Psychology & marketing

Keyphrases

Publications

volume 40, number 12, 2023

Jakob D Jensen, Melinda M Krakow, Katheryn R Christy, Chelsea L Ratcliff, Manusheela Pokharel, Helen Lillie
Validating Cross-Modal Measures for Comparative Research: Message Veracity, Novelty, and Memorability. Psychology & marketing 40 (12) (2023)
Jakob D Jensen, Melinda M Krakow, Katheryn R Christy, Chelsea L Ratcliff, Manusheela Pokharel, Helen Lillie
Validating Cross-Modal Measures for Comparative Research: Message Veracity, Novelty, and Memorability. Psychology & marketing 40 (12) (2023)
Jakob D Jensen, Melinda M Krakow, Katheryn R Christy, Chelsea L Ratcliff, Manusheela Pokharel, Helen Lillie
Validating Cross-Modal Measures for Comparative Research: Message Veracity, Novelty, and Memorability. Psychology & marketing 40 (12) (2023)

volume 39, number 5, 2022

Olaya Moldes, Denitsa Dineva, Lisbeth Ku
Has the COVID-19 pandemic made us more materialistic? The effect of COVID-19 and lockdown restrictions on the endorsement of materialism. Psychology & marketing 39 (5) (2022)

2021

Wan-Hsiu Sunny Tsai, Di Lun, Nicholas Carcioppolo, Ching-Hua Chuan
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines. Psychology & marketing (2021)
Jooyoung Park, Jungkeun Kim, Daniel C Lee, Seongseop S Kim, Benjamin G Voyer, Changju Kim, Billy Sung, Hector Gonzalez-Jimenez, Fernando Fastoso, Yung K Choi, Sukki Yoon
The impact of COVID-19 on consumer evaluation of authentic advertising messages. Psychology & marketing (2021)
Shaobo Kevin Li, Zhe Zhang, Yue Liu, Sharon Ng
The closer I am, the safer I feel: The "distance proximity effect" of COVID-19 pandemic on individuals' risk assessment and irrational consumption. Psychology & marketing (2021)

volume 39, number 4, 2021

Hyewon Cho, Yafei Guo, Carlos Torelli
Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health. Psychology & marketing 39 (4) (2021)
Damien Chaney, Michael Sw Lee
COVID-19 vaccines and anti-consumption: Understanding anti-vaxxers hesitancy. Psychology & marketing 39 (4) (2021)

volume 38, number 9, 2021

Wilson Ozuem, Silvia Ranfagni, Michelle Willis, Serena Rovai, Kerry Howell
Exploring customers' responses to online service failure and recovery strategies during Covid-19 pandemic: An actor-network theory perspective. Psychology & marketing 38 (9) (2021)

2020

Aulona Ulqinaku, Gülen Sarial-Abi, Elaine L Kinsella
Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption. Psychology & marketing (2020)

volume 37, number 5, 2020

Barbara Hartl, Bernadette Kamleitner, Sandra Holub
Take me on a ride: The role of environmentalist identity for carpooling. Psychology & marketing 37 (5) (2020)

volume 33, number 10, 2016

Fiona Schweitzer, Ellis A Van den Hende
To Be or Not to Be in Thrall to the March of Smart Products. Psychology & marketing 33 (10) (2016)