Journal of political marketing

Publications

volume 23, number 1, 2021

Alessandro Nai, Jürgen Maier
The Wrath of Candidates. Drivers of Fear and Enthusiasm Appeals in Election Campaigns across the Globe. Journal of political marketing 23 (1) (2021)
Alessandro Nai, Jürgen Maier
The Wrath of Candidates. Drivers of Fear and Enthusiasm Appeals in Election Campaigns across the Globe. Journal of political marketing 23 (1) (2021)