Jonathan Luffarelli

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Psychometric Properties

Cross Sectional

Top Venues

Journal of the Academy of Marketing Science

This page only lists publications with an associated author ORCID identifier.

Publications

Jonathan Luffarelli, Sebastiano A Delre, Polina Landgraf
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. Journal of the Academy of Marketing Science (2022)