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Public Interest in a Potentially Harmful, Non-Evidence-Based "Wellness" Practice: Cross-Sectional Analysis of Perineum Sunning.

Ryan OttwellMicah L HartwellTracy BeswickTaylor Calli RogersHeather IvyMarcus GoodmanMatt Vassar
Published in: JMIR dermatology (2021)
Google Trends and Twitter data demonstrated that one social media post claiming non-evidence-based health benefits of regular sun exposure-without the use of sunscreen-generated significant public interest. Medical journals, dermatologists, and other health care professionals are obligated to educate and correct public misperceptions about viral wellness trends such as perineum sunning.
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