Examining Tweet Content and Engagement of Canadian Public Health Agencies and Decision Makers During COVID-19: Mixed Methods Analysis.

Catherine E Slavik Charlotte Buttle Shelby L Sturrock J Connor Darlington Niko Yiannakoulias

Published in: Journal of medical Internet research (2021)

Public health agencies and decision makers should examine what messaging best meets the needs of their Twitter audiences to maximize sharing of their communications. Public health accounts that do not currently employ risk communication strategies in their tweets may be missing an important opportunity to engage with users about the mitigation of health risks related to COVID-19.

Keyphrases

public health
social media
coronavirus disease
global health
sars cov
decision making
climate change
health information
smoking cessation
study protocol
randomized controlled trial
respiratory syndrome coronavirus