Exploring parents' views of the use of narratives to promote childhood vaccination online.
Eve DubéMarie-Eve TrottierDominique GagnonJulie A BettingerDevon GreysonJanice E GrahamNoni E MacDonaldShannon E MacDonaldSamantha B MeyerHolly O WittemanS Michelle DriedgerPublished in: PloS one (2023)
While vaccine-critical stories are widely shared online, evidence on how best public health could counter these messages remains scarce. The use of narratives to promote vaccination was well-perceived by parents. Future studies are needed to assess reach and impact of such an intervention.