Trust in public health institutions moderates the effectiveness of COVID-19 vaccine discussion groups on Facebook.

Donald KobanLorien C AbromsMelissa NapolitanoSamuel SimmensDavid A Broniatowski

Published in: Journal of communication in healthcare (2023)

Facebook discussion groups were more effective for people who trusted PHIs and non-conservatives. Health communicators may need to segment health messaging and develop strategies around trust views.

Keyphrases

public health
health information
social media
healthcare
coronavirus disease
sars cov
mental health
randomized controlled trial
systematic review
global health
smoking cessation