Development of the UNC Perceived Message Effectiveness Scale for Youth.

Seth M NoarNisha GottfredsonRhyan N VereenRachel KurtzmanJennifer Mendel SheldonElizabeth AdamsMarissa G HallNoel T Brewer

Published in: Tobacco control (2021)

The University of North Carolina PME Scale for Youth is a reliable and valid measure of the potential effectiveness of vaping and smoking prevention ads. Employing PME scales during message development and selection may help youth tobacco prevention campaigns deploy more effective ads.

Keyphrases

mental health
physical activity
young adults
randomized controlled trial
systematic review
depressive symptoms
social support
smoking cessation
risk assessment