Leveraging Providers' Preferences to Customize Instructional Content in Information and Communications Technology-Based Training Interventions: Retrospective Analysis of a Mobile Phone-Based Intervention in India.

Hanu Tyagi Manisha Sabharwal Nishi Dixit Arnab Pal Sarang Deo

Published in: JMIR mHealth and uHealth (2020)

Providers participating in a mobile phone-based digital campaign have inherent preferences for instructional content. Targeting providers based on individual content preferences could result in higher provider engagement as compared to targeting providers based on demographic variables.

Keyphrases

randomized controlled trial
primary care
decision making
cancer therapy
physical activity
social media
cross sectional
healthcare
virtual reality