Plant-based meats in China: a cross-sectional study of attitudes and behaviours.
Jah Ying ChungChristopher J BryantKathryn E AsherPublished in: Journal of human nutrition and dietetics : the official journal of the British Dietetic Association (2022)
The findings of this study suggest that an approach based on increasing opportunities for trial, as well as appealing to specific attitudinal and demographic predictors of plant-based purchase intent, could prove successful in increasing adoption of plant-based and alternative meat products.