The Feasibility of Using Instagram Data to Predict Exercise Identity and Physical Activity Levels: Cross-sectional Observational Study.
Sam LiuMegan PerdewAlexander LithopoulosRyan E RhodesPublished in: Journal of medical Internet research (2021)
Our results suggest that an increase in PA-related Instagram posts and fitness-related followings were associated with a greater sense of exercise identity. Higher exercise identity led to higher PA levels. Exercise identity significantly influenced the relationship between PA-related Instagram posts (P=.01) and fitness-related followings on PA levels (P=.01). These results suggest that Instagram may influence a person's exercise identity and PA levels. Future intervention studies are warranted.