Development of 'Baby, Me & NRT': A behavioural intervention to improve the effectiveness of nicotine replacement therapy in pregnancy.
Lisa McDaidJoanne L EmeryRoss ThomsonTim ColemanSue CooperAnne DickinsonDarren Kinahan-GoodwinLucy PhillipsRupert HarwoodPublished in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2023)
Clinical guidelines in the UK recommend the use of NRT in pregnancy, but it is not always used to the best effect. Improving adherence to NRT in pregnancy will likely increase its effectiveness and ultimately lead to higher levels of smoking cessation. Interventions which integrate the issue of NRT adherence into standard cessation support in pregnancy, such as 'Baby, Me & NRT, are needed to overcome barriers to use.