Tracking online searches for gambling activities and operators in the United Kingdom during the COVID-19 pandemic: A Google Trends™ analysis.
Scott HoughtonFrederic BoyAlexander BradleyRichard J E JamesHeather WardleSimon DymondPublished in: Journal of behavioral addictions (2023)
Google Trends™ data may act as an indicator of population-level gambling behaviour. Substitution of preferred gambling activities for others may have occurred during the first lockdown when opportunities for sports betting were limited. Further research is needed to assess the effectiveness of internet search data in predicting gambling-related harm.